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'Hyphens Equal Disrespect' Petition: Countering the Counterarguments

My MediaPost article last week on why it’s time to spell “email” without the hyphen created a huge surge of support for our Hyphens Equal Disrespect petition—and also prompted some interesting and amusing counterarguments.

More than 100 people, representing companies both large and small, signed the petition, signaling that they would spell the word sans hyphen in their emails, press releases, whitepapers and other publications. If you’d like to add your name to the list of supporters, just click here, let us know your name and the company you represent, and we’ll add your name (but not your email address) to the petition. As the number of signees grows, the EEC will use this list to convince publishers to change their spelling of the word.

In the article I argued that spelling “email” without the hyphen was not only easier and shorter, but more accurately reflected what email is today by severing its association with old fashioned mail. In response, one commenter accused the anti-hyphen crowd of being lazy—which is a great point. People are totally lazy. They crave shortcuts and simplicity. It’s one of the key drivers—if not THE key driver—behind language evolution. So that’s yet another reason to cast off the hyphen.

Another hyphenista said that without the hyphen “the first syllable begs to be pronounced as a schwa (‘uh-mail’) instead of an accented ‘e.’” The English language is full of rule breakers, silent letters and other quirks that sometimes trip people up, but I can’t say I’ve ever heard anyone mispronounce the word as “uh-mail”—or for that matter “em-ail.” People are already extremely familiar with this sans hyphen spelling (as I’ll prove in a minute).

This same person said: “Thankfully, ‘e-mail’ remains the correct spelling for no less an authority than The Chicago Manual of Style, The Associated Press Stylebook, The New York Times Manual of Style and Usage, The American Heritage College Dictionary, and Webster’s New World College Dictionary, among others. It’s also endorsed by such language experts as William Safire, Bill Walsh, John McIntyre and Barbara Wallraff. Shall I go on?” Sure, but it would be totally pointless. Language is not governed by autocratic “authorities” like these. It’s created by the masses. Language evolution is democratic.

Roger Harris, of Sigma Xi, The Scientific Research Society, wrote in to cast his vote for democracy, saying that he supports the principle of common usage. He then decided to hold his own little election, “e-mail” versus “email,” to see which spelling was more common. “Perhaps not coincidentally,” he said, “we have a useful tool to determine such usage: search engines.” The result from Google? Hyphenistas 1.96 billion. Anti-hyphenistas 2.01 billion.

“It seems the tide has turned,” said Harris, "and, in support Chad’s proposition, ‘email’ should become the preferred, and correct, usage.”

I polled Yahoo and MSN today and found even more conclusive support: Yahoo preferred “email” 3.19 billion to 1.95 billion, while MSN preferred “email” 580 million to 170 million.

So there’s already been a silent uprising in support of “email.” Help us make a little noise and convince the “authorities” that hyphens are so 1990s by signing our petition.

—Chad White

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Comments (5)

I agree. Email should be spelled as one word, no hyphen. Here's a another question, is it "login" or "log in" when using the word(s) as a call to action. Much debate about that at my company.

Posted by Andy Morgan | May 9, 2007 2:46 PM

Posted on May 9, 2007 14:46

Jeff:

What do you think of "e-marketing," "eMarketing," or "emarketing" for "electronic marketing?" The latter looks like it would fit your tastes, but doesn't it look a bit funny?

Posted by Jeff | May 22, 2007 9:43 PM

Posted on May 22, 2007 21:43

I certainly don't want to muddy the waters with debates about the preferred spelling of other words but...I think following the common usage principle makes sense pretty much across the board. So, Andy, if you Google "log in" and "login," you'll see that "login" is by far more common. And, Jeff, if you do the same for "e-marketing" and "emarketing"/"eMarketing" (Google doesn't distinguish between upper and lower case), then you see that the later is preferred. I think that's a very consistent way to determine if a certain spelling is more common than another and thus the preferred.

Posted by Chad White | May 23, 2007 5:34 PM

Posted on May 23, 2007 17:34

Javier:

Andy, the login vs. log in debate is a no-brainer. They are different for different uses, just as lay out and layout are different. Thus, I can lay out a page, and show you the layout.

To put it another way, think of the ramifications of making login one word for all uses: I "logged in" would become I loginned. Not good! I "emailed" the report, however, is perfectly fine.

So, you see, it's a different debate...

Posted by Javier | June 7, 2007 2:16 PM

Posted on June 7, 2007 14:16

Agreed! I love these debates. I'm on board that "email" is right. And that log in and login are different parts of speech and both should be used as appropriate. I'm curious about "emarketing" still; it's in my title. When capitalized do you think it should be "Emarketing?" That looks sort of funny too. I currently use "E-Marketing."

Posted by Stacey DiCarlo | June 8, 2007 12:18 PM

Posted on June 8, 2007 12:18

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the voices of email

The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:

Elie Ashery is the president and CEO of Gold Lasso, and is responsible for the company’s vision and strategy execution. Before joining Gold Lasso, he co-founded Newsletters.com in 1997, selling it to The Tribune Cos. in 2000. He then worked for IncenSoft, focusing on email marketing while there. Read more.

Amy Bills is the senior manager of field marketing at lead optimization company Bulldog Solutions. She is responsible for lead generation and the go-to-market execution of Bulldog's new products and initiatives. Amy was previously the editorial team leader of Freescale Semiconductor’s internal creative agency and a senior editor at Hoover’s Online. Read more.

Nicholas Einstein is director of strategic and analytic services at Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.

Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative. Read more.

Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues. Read more.

Spencer Kollas is the director of delivery services at StrongMail, helping maximize customers’ email deliverability rates. He was previously director of deliverability services for Premiere Global Services. Spencer is an active member in the Email Sender & Provider Coalition, Messaging Anti-Abuse Work Group, the Anti-Phishing Work Group and, of course, the eec. Read more.

Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs. Read more.

Erick Mott is the director of marketing and corporate communications for Habeas, the leader in email reputation management services. He has a rich background in marketing and communications strategy and execution for such companies as Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Creator Connection, Sun Microsystems, Philips NV, Elm Products and CBS Television. Read more.

Jeanniey Mullen is the Email Experiene Council's founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker. Read more.

Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group. Read more.

Jeremy Swift is director of client relations for email service provider BlueHornet. He helped form BlueHornet’s founding team in 2000 and has been responsible for client services and marketing strategy since the company’s inception. Jeremy is known for his ability to articulate technical information in ways that clearly resonate with today’s online marketer.

DJ Waldow is an account manager at Bronto Software. He works with Bronto’s largest clients to help them achieve and surpass their marketing goals. An active member of the email marketing community, DJ posts regularly on the Email Marketer’s Club, publishes a bi-weekly email marketing best practices newsletter, and films BrontoFire.

Chad White is the Email Experience Council’s director of retail insights and editor-at-large. He founded and is the author of the Retail Email Blog, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost. Read more.

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