The Voice of Email in 2007

I've been working in the email marketing industry since before outbound email began. For those of you who know me, you know that my first foray with email was on the inbound side, while working at JCPenney. After seeing how people reacted to a new communication channel—how honest they were about their feelings, questions and interests in a specific brand—I was hooked on using email.

Over the years, I have seen email's purpose and usage grow, change and expand along with the market. From supporting inbound messages to driving people to a destination online, to becoming annoying and spam, to creating a two-way dialogue, email has seen many different roles. In each of its reincarnations, a few visionaries have always emerged to help guide the way in which we, as marketers, integrate and use the channel—from Ben Isaacson and Andy Sernovitz, to Jay Stevens and Seth Godin, to David Baker, Bill McCloskey, Matt Blumberg, Dylan Boyd, Chris Baggott and David Daniels. Many email marketing advocates have spoken out to ensure that the channel is being used and valued as appropriately as possible. Seeing its potential power and impact, these leaders have opened doors to new ways of using the channel and new venues in which to introduce email that, in today's world, if you can dream it, it can be done with email.

In honor of those who have opened the door to email's effectiveness and showed us how to harness its power, the eec is proud to launch our blog, "The Voice of Email," as a venue for 2007's most passionate advocates to share their thoughts with you.

Read it, tag it, share it, post back to it. Whatever you do, interact with it, for it is only through your involvement and interest that email will continue to develop into an even stronger channel than it has already become.

—Jeanniey Mullen

Posted on May 4, 2007 1:24 AM | Permalink

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Comments (3)

Jeff Ginsberg:

Congrats Jeanniey...

As forum of great minds and industry experts it would be cool of you also open the blog up to questions. Sort of ask the experts type of thing.

Good luck and break a finger...

Jeff

Posted by Jeff Ginsberg | May 4, 2007 6:29 AM

Posted on May 4, 2007 06:29

Jeanniey Mullen:

Jeff,

That's an awesome idea... bring 'em on.

Posted by Jeanniey Mullen | May 4, 2007 9:11 AM

Posted on May 4, 2007 09:11

Andy Goldman:

Jeanniey,

One great step for email-kind, one GIANT leap for digital dialoguers! It's true that as email is 'the backbone' of all digital dialogues (now where HAVE I heard that before?!?), an open forum like this is just what we needed to kick the eec debates into a wider light.

Looking forward to the debates and insights, as always.

Andy

Posted by Andy Goldman | May 7, 2007 12:00 AM

Posted on May 7, 2007 00:00

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the voices of email

The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:

Elie Ashery is the president and CEO of Gold Lasso, and is responsible for the company’s vision and strategy execution. Before joining Gold Lasso, he co-founded Newsletters.com in 1997, selling it to The Tribune Cos. in 2000. He then worked for IncenSoft, focusing on email marketing while there. Read more.

Amy Bills is the senior manager of field marketing at lead optimization company Bulldog Solutions. She is responsible for lead generation and the go-to-market execution of Bulldog's new products and initiatives. Amy was previously the editorial team leader of Freescale Semiconductor’s internal creative agency and a senior editor at Hoover’s Online. Read more.

Nicholas Einstein is director of strategic and analytic services at Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.

Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative. Read more.

Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues. Read more.

Spencer Kollas is the director of delivery services at StrongMail, helping maximize customers’ email deliverability rates. He was previously director of deliverability services for Premiere Global Services. Spencer is an active member in the Email Sender & Provider Coalition, Messaging Anti-Abuse Work Group, the Anti-Phishing Work Group and, of course, the eec. Read more.

Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs. Read more.

Erick Mott is the director of marketing and corporate communications for Habeas, the leader in email reputation management services. He has a rich background in marketing and communications strategy and execution for such companies as Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Creator Connection, Sun Microsystems, Philips NV, Elm Products and CBS Television. Read more.

Jeanniey Mullen is the Email Experiene Council's founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker. Read more.

Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group. Read more.

Jeremy Swift is director of client relations for email service provider BlueHornet. He helped form BlueHornet’s founding team in 2000 and has been responsible for client services and marketing strategy since the company’s inception. Jeremy is known for his ability to articulate technical information in ways that clearly resonate with today’s online marketer.

DJ Waldow is an account manager at Bronto Software. He works with Bronto’s largest clients to help them achieve and surpass their marketing goals. An active member of the email marketing community, DJ posts regularly on the Email Marketer’s Club, publishes a bi-weekly email marketing best practices newsletter, and films BrontoFire.

Chad White is the Email Experience Council’s director of retail insights and editor-at-large. He founded and is the author of the Retail Email Blog, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost. Read more.