the voice of email
Welcome to the Email Experience Council's blog, a forum for the email marketing industry's
leading voices. On these pages, you'll find the opinions and thought-leadership that's driving the next evolution of email.
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the voices of email
The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:
Elie Ashery is the president and CEO of Gold Lasso, and is responsible for the company’s vision and strategy execution. Before joining Gold Lasso, he co-founded Newsletters.com in 1997, selling it to The Tribune Cos. in 2000. He then worked for IncenSoft, focusing on email marketing while there.
Read more.
Amy Bills is the senior manager of field marketing at lead optimization company Bulldog Solutions. She is responsible for lead generation and the go-to-market execution of Bulldog's new products and initiatives. Amy was previously the editorial team leader of Freescale Semiconductor’s internal creative agency and a senior editor at Hoover’s Online.
Read more.
Nicholas Einstein is director of strategic and analytic services at
Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.
Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind
edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative.
Read more.
Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues.
Read more.
Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs.
Read more.
Jeanniey Mullen is the eec’s founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker.
Read more.
Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group.
Read more.
DJ Waldow is an account manager at Bronto Software. He works with Bronto’s largest clients to help them achieve and surpass their marketing goals. An active member of the email marketing community, DJ posts regularly on the Email Marketer’s Club, publishes a bi-weekly email marketing best practices newsletter, and films BrontoFire.
Read more.
Chad White is the EEC’s director of retail insights and editor-at-large. He founded and is the author of
RetailEmail.Blogspot, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost.
Read more.
recommended blogs
RetailEmail.Blogspot
Epsilon Insights
Listrak's Email Marketing Blog
The Agitator
Datran Media's Outperformance Marketing
Gold Lasso's The From Line
eROI's The Email Wars
Email Marketing Strategy from Silverpop CEO Bill Nussey
eROI's Email Days
Return Path
Bill's Blog
eROI's Return on Subscriber
Goodmail's blog
Chris Baggott's Email Marketing Best Practices
Blue Sky Factory's The Thinking Inbox
MindComet's Email Marketing Voodoo
SubscriberMail's Best Practices
Tamara's Email Marketing Best Practices Blog
The BrightWave Blog
Smith-Harmon EDM Review
MailerMailer's The Touch
MediaPost Email Insider blog
Comments (1)
Multiple a/b tests we've performed on the CTA (call-to-action) of an absolute URL link, embedded link and an image button, has indicated the absolute URL link drove the majority of the CTR when benchmarked against each other.
This was validated through multiple A/B tests.
One indication of this performance may be indicative to the senders email reputation and the affects of image suppression on recipients email clients.
This assuming all things equal, including how the CTA was phrased.
Posted by MJ | July 25, 2007 4:29 PM
Posted on July 25, 2007 16:29