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Why I Did It

This morning a fantastic announcement was made. The DMA has acquired the EEC. Yes, that's right, I sold it. My reasoning behind selling the EEC was simple. I did it so we can continue to grow. I wanted to ensure that the EEC and its phenomenal community of members and advocates could continue to build on the efforts we had started a little over a year ago.

After looking around the market at every possible opportunity, it was pretty clear to me that with the EEC growing as fast as it has been, only the DMA would offer a home that would facilitate its continued growth by offering operational support, a historical legacy of success and an unlimited opportunity for delivering on our vision for the future.

You can read the press release for more details.

For all of you EEC'ers out there, this is a very exciting time. The only changes you will see are supplements and enhancements to current efforts. For all of the EMC members from the DMA, we welcome you into the EEC community and our pages and look forward to getting to know you better very soon.

After everything we have done in one short year, I cannot wait to see what we can accomplish now. I don't even think the sky is truly the limit any more.

—Jeanniey Mullen

Posted on July 9, 2007 9:01 AM | Permalink

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Comments (7)

Chad White:

I’ll be the first to admit that acquisitions make me nervous. My former employer, Dow Jones, is currently being aggressively courted by Rupert Murdoch and News Corp. There are understandably some concerns that Murdoch will destroy the Wall Street Journal’s good name by lowering the quality of the work they do. I’m happy to report that there are no such concerns with the DMA’s acquisition of the EEC.

The DMA loves what the EEC has been able to accomplish and only wants to propel us along the growth curve that we’re on. During all of our conversations with the DMA, the recurring question has been: “What can we do to help you grow even faster?” That’s really a complement to all the hard work and intelligence that our sponsors and members have brought to bear as they address industry issues and build out best practices. With the DMA’s Email Marketing Council merging its leadership, membership and initiatives with those of the EEC, you can expect more great things from us.

Posted by Chad White | July 9, 2007 10:43 AM

Posted on July 9, 2007 10:43

Ben Isaacson:

Ah, deja vu. :-)

http://directmag.com/mag/marketing_dma_enters_merger/

Posted by Ben Isaacson | July 9, 2007 12:08 PM

Posted on July 9, 2007 12:08

Tamara Gielen:

Hi Jeanniey, this is indeed very good news! I'm sure that by joining forces with the DMA you will be able to do so much more! Well done!

Posted by Tamara Gielen | July 9, 2007 2:30 PM

Posted on July 9, 2007 14:30

Bob Glaza:

This IS great news, Jeannie. EEC'ers will only add value to the DMA - a fine, well credentialed and established organization - but just catching up with this fast moving email train. How exciting for everyone involved and congratulations.

Posted by Bob Glaza | July 11, 2007 1:46 PM

Posted on July 11, 2007 13:46

Johnathan Crawford:

I have mixed emotions about the acquisition. I have purposely stayed away from the DMA since so many of their members (and management) almost destroyed the email business a few years back by trying to transfer a snail mail direct marketing mentality to email. The eec to me is a bit of a maverick outfit comprised of like-minded people all with a single purpose. Now we're just another cog in the big wheel. I also fear it will lose the personal feel that the founding leaders brought to the table (hat tips to you guys). I only hope that the DMA takes a hands-off approach to the eec, and of course doesn't jack up the rates.

That's my story and I'm sticking to it.

Posted by Johnathan Crawford | July 11, 2007 2:16 PM

Posted on July 11, 2007 14:16

Jeanniey:

Jonathan,

Thanks for the posting. And I know you will have to "see it to believe it." But the plan for the eec is to keep it as is, as pirate-focused and passionately driven as ever, with supplements from the powerful elements the DMA offers.

I realize the eec is my baby and that many people have taken a chance on me and my vision to make the eec what it has become. I have no intention of letting anyone down.

We are moving forward... I really appreciate your honest feedback I hope that you will continue to be as vocal as you are now so that we stay the course.

Feel free to call or email any time 973-204-0023 jeanniey@emailexperience.org

Posted by Jeanniey | July 11, 2007 2:33 PM

Posted on July 11, 2007 14:33

Carolyn Nguyen:

Hi Jeanniey! First entry here....

Just wanted to congratulate you on a job well done! I think that it's a great integration and I believe it will make the EEC much more powerful and helpful for others!

Posted by Carolyn Nguyen | July 13, 2007 1:44 PM

Posted on July 13, 2007 13:44

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the voices of email

The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:

Jordan Ayan is the chairman of Create-It!, a technology consulting organization, as well as the CEO of SubscriberMail, one of the leading email marketing companies. A two-time book author, a patent holder and a frequent speaker, Jordan has more than 20 years of experience in direct and database marketing. Read more.

Nicholas Einstein is director of strategic and analytic services at Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.

Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative. Read more.

Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues. Read more.

Marco Marini is the CEO of ClickMail Marketing (CMM) and an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs. Read more.

Erick Mott is communications director at email service provider Lyris. He has 20 years of experience from enterprise, SMB, agency and start-up marketing, communications and innovation roles at companies including Habeas, Nokia, MarkMonitor, GlobalFluency, Cisco, Sun Microsystems, Philips Electronics and two of his own start-ups. Read more.

Jeanniey Mullen is the Email Experience Council's founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker. Read more.

Kevin Senne is the Strategic Deliverability Director for Premiere Global Services. Kevin has been heavily involved in all facets of email marketing for more than a decade and he previously managed Email Operations for Travelocity.com. Kevin specializes in deliverability, strategy, and social media integratio and he focuses on helping marketers become permission-based one-to-one marketers. Read more.

Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group. Read more.

Jeremy Swift is director of client relations for email service provider BlueHornet. He helped form BlueHornet’s founding team in 2000 and has been responsible for client services and marketing strategy since the company’s inception. Jeremy is known for his ability to articulate technical information in ways that clearly resonate with today’s online marketer.

Kara Trivunovic currently serves as the senior director of strategic services for StrongMail Systems, where she is responsible for helping marketers optimize their email marketing programs for greater returns. Most recently Kara was founder and principal of The Email Advisor, a respected email marketing consultancy. Prior to launching The Email Advisor, Kara led strategic services for the email division of Premiere Global Services. Kara brings a unique perspective to the space having worked on the client, agency and provider side for 10 years.

Chris Wheeler is the director of deliverability at Bronto Software. He is leading the charge for ensuring both Bronto's customers and staff are well informed about email marketing practices and technology as well as being the face of Bronto deliverability externally. Previously, Chris created the internal deliverability program at Amazon.com alongside program managing the operations of the email team and was at an ESP leading a team of deliverability consultants. Besides being a frequent contributor on Deliverability.com, Chris is a part of many email industry forums, both business and technical. Read more.

Chad White is the research director at Smith-Harmon, an email marketing strategy and creative services agency. He is the founder of the Retail Email Blog, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost. Read more.