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Why I Did It

This morning a fantastic announcement was made. The DMA has acquired the EEC. Yes, that's right, I sold it. My reasoning behind selling the EEC was simple. I did it so we can continue to grow. I wanted to ensure that the EEC and its phenomenal community of members and advocates could continue to build on the efforts we had started a little over a year ago.

After looking around the market at every possible opportunity, it was pretty clear to me that with the EEC growing as fast as it has been, only the DMA would offer a home that would facilitate its continued growth by offering operational support, a historical legacy of success and an unlimited opportunity for delivering on our vision for the future.

You can read the press release for more details.

For all of you EEC'ers out there, this is a very exciting time. The only changes you will see are supplements and enhancements to current efforts. For all of the EMC members from the DMA, we welcome you into the EEC community and our pages and look forward to getting to know you better very soon.

After everything we have done in one short year, I cannot wait to see what we can accomplish now. I don't even think the sky is truly the limit any more.

—Jeanniey Mullen

Posted on July 9, 2007 9:01 AM | Permalink

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Comments (7)

Chad White:

I’ll be the first to admit that acquisitions make me nervous. My former employer, Dow Jones, is currently being aggressively courted by Rupert Murdoch and News Corp. There are understandably some concerns that Murdoch will destroy the Wall Street Journal’s good name by lowering the quality of the work they do. I’m happy to report that there are no such concerns with the DMA’s acquisition of the EEC.

The DMA loves what the EEC has been able to accomplish and only wants to propel us along the growth curve that we’re on. During all of our conversations with the DMA, the recurring question has been: “What can we do to help you grow even faster?” That’s really a complement to all the hard work and intelligence that our sponsors and members have brought to bear as they address industry issues and build out best practices. With the DMA’s Email Marketing Council merging its leadership, membership and initiatives with those of the EEC, you can expect more great things from us.

Posted by Chad White | July 9, 2007 10:43 AM

Posted on July 9, 2007 10:43

Ben Isaacson:

Ah, deja vu. :-)

http://directmag.com/mag/marketing_dma_enters_merger/

Posted by Ben Isaacson | July 9, 2007 12:08 PM

Posted on July 9, 2007 12:08

Tamara Gielen:

Hi Jeanniey, this is indeed very good news! I'm sure that by joining forces with the DMA you will be able to do so much more! Well done!

Posted by Tamara Gielen | July 9, 2007 2:30 PM

Posted on July 9, 2007 14:30

Bob Glaza:

This IS great news, Jeannie. EEC'ers will only add value to the DMA - a fine, well credentialed and established organization - but just catching up with this fast moving email train. How exciting for everyone involved and congratulations.

Posted by Bob Glaza | July 11, 2007 1:46 PM

Posted on July 11, 2007 13:46

Johnathan Crawford:

I have mixed emotions about the acquisition. I have purposely stayed away from the DMA since so many of their members (and management) almost destroyed the email business a few years back by trying to transfer a snail mail direct marketing mentality to email. The eec to me is a bit of a maverick outfit comprised of like-minded people all with a single purpose. Now we're just another cog in the big wheel. I also fear it will lose the personal feel that the founding leaders brought to the table (hat tips to you guys). I only hope that the DMA takes a hands-off approach to the eec, and of course doesn't jack up the rates.

That's my story and I'm sticking to it.

Posted by Johnathan Crawford | July 11, 2007 2:16 PM

Posted on July 11, 2007 14:16

Jeanniey:

Jonathan,

Thanks for the posting. And I know you will have to "see it to believe it." But the plan for the eec is to keep it as is, as pirate-focused and passionately driven as ever, with supplements from the powerful elements the DMA offers.

I realize the eec is my baby and that many people have taken a chance on me and my vision to make the eec what it has become. I have no intention of letting anyone down.

We are moving forward... I really appreciate your honest feedback I hope that you will continue to be as vocal as you are now so that we stay the course.

Feel free to call or email any time 973-204-0023 jeanniey@emailexperience.org

Posted by Jeanniey | July 11, 2007 2:33 PM

Posted on July 11, 2007 14:33

Carolyn Nguyen:

Hi Jeanniey! First entry here....

Just wanted to congratulate you on a job well done! I think that it's a great integration and I believe it will make the EEC much more powerful and helpful for others!

Posted by Carolyn Nguyen | July 13, 2007 1:44 PM

Posted on July 13, 2007 13:44

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the voices of email

The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:

Elie Ashery is the president and CEO of Gold Lasso, and is responsible for the company’s vision and strategy execution. Before joining Gold Lasso, he co-founded Newsletters.com in 1997, selling it to The Tribune Cos. in 2000. He then worked for IncenSoft, focusing on email marketing while there. Read more.

Amy Bills is the senior manager of field marketing at lead optimization company Bulldog Solutions. She is responsible for lead generation and the go-to-market execution of Bulldog's new products and initiatives. Amy was previously the editorial team leader of Freescale Semiconductor’s internal creative agency and a senior editor at Hoover’s Online. Read more.

Nicholas Einstein is director of strategic and analytic services at Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.

Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative. Read more.

Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues. Read more.

Spencer Kollas is the director of delivery services at StrongMail, helping maximize customers’ email deliverability rates. He was previously director of deliverability services for Premiere Global Services. Spencer is an active member in the Email Sender & Provider Coalition, Messaging Anti-Abuse Work Group, the Anti-Phishing Work Group and, of course, the eec. Read more.

Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs. Read more.

Erick Mott is the director of marketing and corporate communications for Habeas, the leader in email reputation management services. He has a rich background in marketing and communications strategy and execution for such companies as Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Creator Connection, Sun Microsystems, Philips NV, Elm Products and CBS Television. Read more.

Jeanniey Mullen is the Email Experiene Council's founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker. Read more.

Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group. Read more.

Jeremy Swift is director of client relations for email service provider BlueHornet. He helped form BlueHornet’s founding team in 2000 and has been responsible for client services and marketing strategy since the company’s inception. Jeremy is known for his ability to articulate technical information in ways that clearly resonate with today’s online marketer.

DJ Waldow is an account manager at Bronto Software. He works with Bronto’s largest clients to help them achieve and surpass their marketing goals. An active member of the email marketing community, DJ posts regularly on the Email Marketer’s Club, publishes a bi-weekly email marketing best practices newsletter, and films BrontoFire.

Chad White is the Email Experience Council’s director of retail insights and editor-at-large. He founded and is the author of the Retail Email Blog, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost. Read more.