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Voices from the Email Evolution Conference

Tomorrow morning, the more than 500 attendees of the Email Evolution Conference will hear from a panel of bloggers that include Chad White of the eec, Dylan Boyd of eROI, Tamara Gielen of OgilvyOne, Matt Blumberg of Return Path, and Madeline Hubbard of Mind Comet. They’ll talk about how they began blogging, why they blog, and the role of bloggers in the industry. We’re hoping that it inspires some attendees to try blogging, so we’re giving them their first chance to be a blogger here.

We’ve asked attendees to share their thoughts, opinions and takeaways from the conference by commenting on this post—and when the conference is over, we’ll invite the person with the most insightful comment to be a blogger for a day and write a post for the eec’s Voice of Email blog. We may just uncover the next big blogger.

To hear the latest from the Email Evolution Conference in San Diego, please read the comments below.

Posted on February 12, 2008 9:44 AM | Permalink

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Comments (2)

Dylan Boyd:

So far this show has been great. Beat expectations with the tracks and speakers. The video at the keynote was great and hope to see it on the site or blog soon

Posted by Dylan Boyd | February 12, 2008 3:03 PM

Posted on February 12, 2008 15:03

Cheryle Ross:

As someone who has worked in the web dev/online marketing space for about 10 years, I've attended my fair share of conferences. And every time, I've left the conferences inspired by all of the great ideas that were shared along the way. More often than not, those great ideas never get implemented due to organizational politics, lack of resources, lack of management support/understanding, or other challenges facing corporate marketers.

I'm determined to not let that happen this time, so while the information is still fresh, I'm working on a list of my personal Top 10 Takeaways from the conference that could realistically be implemented at my company. Then, I'll prioritize those takeaways and work them from the easiest one on down.

I know I'm not the only one doing this, and it would be great if the EEC sent out a followup email to all attendees asking them "what's next" -- I'd love to continue the great discussion we had at EmailEvo and get updates on what others are doing with all of the great information that was shared.

Posted by Cheryle Ross | February 14, 2008 3:53 PM

Posted on February 14, 2008 15:53

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the voices of email

The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:

Elie Ashery is the president and CEO of Gold Lasso, and is responsible for the company’s vision and strategy execution. Before joining Gold Lasso, he co-founded Newsletters.com in 1997, selling it to The Tribune Cos. in 2000. He then worked for IncenSoft, focusing on email marketing while there. Read more.

Amy Bills is the senior manager of field marketing at lead optimization company Bulldog Solutions. She is responsible for lead generation and the go-to-market execution of Bulldog's new products and initiatives. Amy was previously the editorial team leader of Freescale Semiconductor’s internal creative agency and a senior editor at Hoover’s Online. Read more.

Nicholas Einstein is director of strategic and analytic services at Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.

Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative. Read more.

Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues. Read more.

Spencer Kollas is the director of delivery services at StrongMail, helping maximize customers’ email deliverability rates. He was previously director of deliverability services for Premiere Global Services. Spencer is an active member in the Email Sender & Provider Coalition, Messaging Anti-Abuse Work Group, the Anti-Phishing Work Group and, of course, the eec. Read more.

Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs. Read more.

Erick Mott is the director of marketing and corporate communications for Habeas, the leader in email reputation management services. He has a rich background in marketing and communications strategy and execution for such companies as Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Creator Connection, Sun Microsystems, Philips NV, Elm Products and CBS Television. Read more.

Jeanniey Mullen is the Email Experiene Council's founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker. Read more.

Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group. Read more.

Jeremy Swift is director of client relations for email service provider BlueHornet. He helped form BlueHornet’s founding team in 2000 and has been responsible for client services and marketing strategy since the company’s inception. Jeremy is known for his ability to articulate technical information in ways that clearly resonate with today’s online marketer.

DJ Waldow is an account manager at Bronto Software. He works with Bronto’s largest clients to help them achieve and surpass their marketing goals. An active member of the email marketing community, DJ posts regularly on the Email Marketer’s Club, publishes a bi-weekly email marketing best practices newsletter, and films BrontoFire.

Chad White is the Email Experience Council’s director of retail insights and editor-at-large. He founded and is the author of the Retail Email Blog, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost. Read more.