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Email Is the Driver for a More Digital Lifestyle

In the 1700s, Benjamin Franklin said “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Life-altering inventions of this era included such things as the first mercury thermometer, the lightening rod, the steam engine, the submarine and even the first dictionary. As I think about it, there is not one of these inventions that we could do without today. Each of these inventions has enhanced the quality of the life we lead. We have integrated them into our daily routine. They have become engrained in our culture.

In the new millennium, digital innovations appear to be the elements that are driving us forward and literally changing the way we live our lives. Broadband, mobile devices and digital publishing have made access to content simple and quick. It has changed our expectations and opened up opportunities to share feedback about products and services with millions of people, with one click of the mouse. In a world where each one of us strives to be more aware about how the choices we are making affect the health of our planet, digital efforts offer us the ability to celebrate.

With digital innovations, we can celebrate:
● More eco-friendly alternatives;
● A closer tie to our communities, in a virtual world;
● Access to content that provides immediacy; and
●The ability to increase convenience with content on demand.

Last week the Digital Lifestyle Roundtable shared their first research (compliments of Zinio and the Harrison Group), which demonstrates the significant impact that email has in driving adoption of other digital elements. In addition to email, this webinar also demonstrated how advertisements are receiving more attention in digital magazines and building more brand awareness. Over 570 people attended this webinar. If you were unable to attend, you can still view the webinar (registration required). To sign up for the Digital Lifestyle Roundtable and participate in future research and efforts, please email jeanniey@emailexperience.org.

— Jeanniey Mullen of the eec

Posted on March 24, 2008 12:48 PM |

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Comments (1)

Adam Kadleck:

The turnout for this webinar signals the rising tide of digital alternatives in publishing and the market's readiness for them. I was getting my hair cut the other day and one of the stylists said she only subscribed to magazines offering a digital edition. "I've stopped talking about going green" she said, "and started putting my money where my mouth is. I'm also vigilant about advertisers and their carbon footprint."

Posted by Adam Kadleck | March 24, 2008 3:17 PM

Posted on March 24, 2008 15:17

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Welcome to the Email Experience Council's blog, a forum for the email marketing industry's leading voices. On these pages, you'll find the opinions and thought-leadership that's driving the next evolution of email.

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the voices of email

The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:

Elie Ashery is the president and CEO of Gold Lasso, and is responsible for the company’s vision and strategy execution. Before joining Gold Lasso, he co-founded Newsletters.com in 1997, selling it to The Tribune Cos. in 2000. He then worked for IncenSoft, focusing on email marketing while there. Read more.

Amy Bills is the senior manager of field marketing at lead optimization company Bulldog Solutions. She is responsible for lead generation and the go-to-market execution of Bulldog's new products and initiatives. Amy was previously the editorial team leader of Freescale Semiconductor’s internal creative agency and a senior editor at Hoover’s Online. Read more.

Nicholas Einstein is director of strategic and analytic services at Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.

Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative. Read more.

Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues. Read more.

Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs. Read more.

Jeanniey Mullen is the eec’s founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker. Read more.

Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group. Read more.

DJ Waldow is an account manager at Bronto Software. He works with Bronto’s largest clients to help them achieve and surpass their marketing goals. An active member of the email marketing community, DJ posts regularly on the Email Marketer’s Club, publishes a bi-weekly email marketing best practices newsletter, and films BrontoFire. Read more.

Chad White is the EEC’s director of retail insights and editor-at-large. He founded and is the author of RetailEmail.Blogspot, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost. Read more.

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