« DOUBLE DOG DARE: Make a Horizontal Scrolling Email | Main | Two-Click Survey Results: What Level of Permission to You Get from Most of your Email Subscribers? »

A Hot Week for Email and Web 2.0

Last week was hot when considering email’s vitality as a communication channel, and its role as a messaging platform in our rapidly changing, web 2.0 world...

It all started with a live Habeas Huddle webinar (now on-demand), entitled “How to Use Blogging and Email to Create Leads and Delight Customers.” I was joined by some familiar experts including: Chris Baggott from Compendium Blogware, Chad White from the Email Experience Council, and Des Cahill from Habeas. We had hundreds of attendees and almost as many questions, and it became clear to me how email and Web 2.0 channels are working extremely well together—individually and through innovative integration—to better serve consumer and business interests and needs. The webinar provides a great 60 minutes of discussion including orientation around the issues, best practices, tips and highlights from a new consumer study.

Then it was off on a redeye to Captiva Island, Fla., to the Email Insider Summit with a theme of “The Next Generation Inbox”. This was my first EIS as an attendee, and I was on a mission to listen, contribute, network and have some fun in the sun. I got more than expected in terms of the experience, insight, relationship-building, and enjoyment. Yep, I came back looking like a lobster after a few hours of the beach, tennis and poolside conversations. On a more serious note, Habeas, along with its research partner Ipsos, announced the findings of a consumer study on May 21 that was timely and relevant for Email Insider Summit; it helped to set a positive tone among attendees—with new feedback from thousands of consumers regarding email, mobile and web 2.0 applications and concerns.

We’re at an interesting stage where email and messaging continues to demonstrate its value, scalability and future uses. There are tremendous opportunities for businesses of all sizes to innovate and succeed with email and web 2.0 technologies and mindsets, if we respect consumer preferences and empowerment. Key to success is building and maintaining trust online by doing the right things.

—Erick Mott of Habeas

Posted on May 29, 2008 12:42 PM | Permalink

TrackBack

TrackBack URL for this entry:
http://blog.emailexperience.org/bins/mt/mt-tb.cgi/216

feed sign-up

Subscribe via RSS or email.

newsletter sign-up

After subscribing to this blog feed, also sign up for the Email Experience Council's weekly newsletter, which contains information on the latest email marketing initiatives, research, news and events.

Become a Sponsor of the Email Experience Council

search this blog

June 2009

Sun	Mon	Tue	Wed	Thu	Fri	Sat
	1	2	3	4	5	6
7	8	9	10	11	12	13
14	15	16	17	18	19	20
21	22	23	24	25	26	27
28	29	30

the voices of email

The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:

Jordan Ayan is the chairman of Create-It!, a technology consulting organization, as well as the CEO of SubscriberMail, one of the leading email marketing companies. A two-time book author, a patent holder and a frequent speaker, Jordan has more than 20 years of experience in direct and database marketing. Read more.

Nicholas Einstein is director of strategic and analytic services at Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.

Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative. Read more.

Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues. Read more.

Marco Marini is the CEO of ClickMail Marketing (CMM) and an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs. Read more.

Erick Mott is communications director at email service provider Lyris. He has 20 years of experience from enterprise, SMB, agency and start-up marketing, communications and innovation roles at companies including Habeas, Nokia, MarkMonitor, GlobalFluency, Cisco, Sun Microsystems, Philips Electronics and two of his own start-ups. Read more.

Jeanniey Mullen is the Email Experience Council's founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker. Read more.

Kevin Senne is the Strategic Deliverability Director for Premiere Global Services. Kevin has been heavily involved in all facets of email marketing for more than a decade and he previously managed Email Operations for Travelocity.com. Kevin specializes in deliverability, strategy, and social media integratio and he focuses on helping marketers become permission-based one-to-one marketers. Read more.

Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group. Read more.

Jeremy Swift is director of client relations for email service provider BlueHornet. He helped form BlueHornet’s founding team in 2000 and has been responsible for client services and marketing strategy since the company’s inception. Jeremy is known for his ability to articulate technical information in ways that clearly resonate with today’s online marketer.

Kara Trivunovic currently serves as the senior director of strategic services for StrongMail Systems, where she is responsible for helping marketers optimize their email marketing programs for greater returns. Most recently Kara was founder and principal of The Email Advisor, a respected email marketing consultancy. Prior to launching The Email Advisor, Kara led strategic services for the email division of Premiere Global Services. Kara brings a unique perspective to the space having worked on the client, agency and provider side for 10 years.

Chris Wheeleris the director of deliverability at Bronto Software. He is leading the charge for ensuring both Bronto's customers and staff are well informed about email marketing practices and technology as well as being the face of Bronto deliverability externally. Previously, Chris created the internal deliverability program at Amazon.com alongside program managing the operations of the email team and was at an ESP leading a team of deliverability consultants. Besides being a frequent contributor on Deliverability.com, Chris is a part of many email industry forums, both business and technical. Read more.

Chad White is the research director at Smith-Harmon, an email marketing strategy and creative services agency. He is the founder of the Retail Email Blog, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost. Read more.