« Members-Only Conference Call About New CAN-SPAM Rules on May 16 | Main | THE EMAIL ADVOCATE: FTC Finally Issues Final CAN-SPAM Rules »

Can We Talk? The eec's New Speaker Bureau

Ask me what I do for a living. Go ahead. Ask. I love to tell people about email marketing, and so do most of our eec members. So after a lot of discussion and effort, we're proud to announce the launch of the eec Speakers Bureau. The concept is a simple one, but with tremendous power behind it. While most of us in the eec live and breathe (and dream and sweat) email marketing, that's not necessarily the case with all marketers everywhere. Many companies either don't do email marketing or worse, do it badly.

The new Speakers Bureau will match eec members with speaking opportunities at events that without our support would have little or no programming about email marketing. The goal of the Bureau is to spread fundamental best practices by proactively reaching out to communities where our message of responsible, permission-based email marketing can do the most good.

But we need your help to make this a big success. We want to expand the roster of available speakers to be able to provide assistance to conference organizers large and small. Please join the Speakers Bureau and register to be considered for speaking requests in your community.

Additionally, let us know of any conferences or events that would be an ideal platform to deliver marketers information about email marketing best practices. We'll match up the organization's needs with a speaker. We would also appreciate it if you let us know about articles, whitepapers and other free resources related to the topics covered by the Bureau that can be distributed to support and extend our presentations.

Many thanks to everyone on the Communications Roundtable who worked long and hard to get us to this point. We look forward to making the Speakers Bureau beneficial for eec members and the organizations we reach out to, providing lots of information about email marketing at its basic and its best.

—eec Communications Roundtable co-chair Kay Cavender of Silverpop

Posted on May 15, 2008 11:26 AM | Permalink

TrackBack

TrackBack URL for this entry:
http://blog.emailexperience.org/bins/mt/mt-tb.cgi/212

feed sign-up

Subscribe via RSS or email.

newsletter sign-up

After subscribing to this blog feed, also sign up for the Email Experience Council's weekly newsletter, which contains information on the latest email marketing initiatives, research, news and events.

Become a Sponsor of the Email Experience Council

search this blog

June 2009

Sun	Mon	Tue	Wed	Thu	Fri	Sat
	1	2	3	4	5	6
7	8	9	10	11	12	13
14	15	16	17	18	19	20
21	22	23	24	25	26	27
28	29	30

the voices of email

The Email Experience Council's membership includes many of the brightest and most committed email marketing experts. We're pleased to have some of them share their insights here on these pages. Our blog contributors include:

Jordan Ayan is the chairman of Create-It!, a technology consulting organization, as well as the CEO of SubscriberMail, one of the leading email marketing companies. A two-time book author, a patent holder and a frequent speaker, Jordan has more than 20 years of experience in direct and database marketing. Read more.

Nicholas Einstein is director of strategic and analytic services at Datran Media. Specializing in email and CRM strategy, he helps some of America’s top brands leverage online channels to communicate more effectively with their customers and prospects.

Lisa Harmon is a principal at Smith-Harmon, a creative services consultancy dedicated to email marketing strategy and production. She works with marketers to increase clickthrough, maximize revenue, and infuse delight into their email creative. Lisa is also the blogger behind edm.smith-harmon.com, an ongoing commentary on the best (and worst!) in email marketing creative. Read more.

Chip House is ExactTarget's VP of marketing services, leading the teams responsible for client success. He was named to BtoB Magazine’s 2005 “Who’s Who in B-To-B,” for being a vocal proponent of legitimate commercial email and an active lobbyist regarding spam and privacy issues. Read more.

Marco Marini is the CEO of ClickMail Marketing (CMM) and an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was CMM's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

Stephanie Miller is VP of strategic services for Return Path, the leading email performance company. She works with marketers to earn a higher ROI and response from their acquisition and retention email programs—developing content, contact and segmentation strategies, along with testing, measurement and production programs. Read more.

Erick Mott is communications director at email service provider Lyris. He has 20 years of experience from enterprise, SMB, agency and start-up marketing, communications and innovation roles at companies including Habeas, Nokia, MarkMonitor, GlobalFluency, Cisco, Sun Microsystems, Philips Electronics and two of his own start-ups. Read more.

Jeanniey Mullen is the Email Experience Council's founder and the global EVP and CMO of global online publishing company Zinio. She is a thought leader and visionary in the email and digital marketing field. A columnist for ClickZ, she has published numerous papers and is a frequent speaker. Read more.

Kevin Senne is the Strategic Deliverability Director for Premiere Global Services. Kevin has been heavily involved in all facets of email marketing for more than a decade and he previously managed Email Operations for Travelocity.com. Kevin specializes in deliverability, strategy, and social media integratio and he focuses on helping marketers become permission-based one-to-one marketers. Read more.

Charles Stiles is the VP of worldwide business development at Goodmail Systems. In his role, Charles is focused on helping generate a better understanding of the email environment and potential solutions for a better consumer experience. He currently serves as the chairman for the Messaging Anti-Abuse Work Group. Read more.

Jeremy Swift is director of client relations for email service provider BlueHornet. He helped form BlueHornet’s founding team in 2000 and has been responsible for client services and marketing strategy since the company’s inception. Jeremy is known for his ability to articulate technical information in ways that clearly resonate with today’s online marketer.

Kara Trivunovic currently serves as the senior director of strategic services for StrongMail Systems, where she is responsible for helping marketers optimize their email marketing programs for greater returns. Most recently Kara was founder and principal of The Email Advisor, a respected email marketing consultancy. Prior to launching The Email Advisor, Kara led strategic services for the email division of Premiere Global Services. Kara brings a unique perspective to the space having worked on the client, agency and provider side for 10 years.

Chris Wheeleris the director of deliverability at Bronto Software. He is leading the charge for ensuring both Bronto's customers and staff are well informed about email marketing practices and technology as well as being the face of Bronto deliverability externally. Previously, Chris created the internal deliverability program at Amazon.com alongside program managing the operations of the email team and was at an ESP leading a team of deliverability consultants. Besides being a frequent contributor on Deliverability.com, Chris is a part of many email industry forums, both business and technical. Read more.

Chad White is the research director at Smith-Harmon, an email marketing strategy and creative services agency. He is the founder of the Retail Email Blog, a blog dedicated to tracking the email marketing practices of the largest online retailers. Chad regularly writes major research reports on email marketing and is an Email Insider columnist for MediaPost. Read more.