We're happy to unveil the schedule for the Email Evolution Conference, which is being held in San Diego, Feb. 12-13. This initial schedule includes speaker details on our four exciting keynotes:
1. Pete Sheinbaum, the CEO of Daily Candy, will be speaking about his company's successes with email.
2. Jerry Cerasale of the DMA and Eileen Harrington of the FTC will discussing the state of privacy and marketing laws in the U.S. and abroad.
3. Dylan Boyd, one of the main people behind eROI's blogs; Tamara Gielan, the author of the BeRelevant! blog; and Chad White, the author of RetailEmail.Blogspot, will be talking about our blogging efforts, why we do what we do and where we get our ideas.
4. And JupiterResearch's David Daniels, ExactTarget's Chip House, Microsoft's Craig Spiezle and the eec's Jeanniey Mullen will be…well, it's difficult to explain. But it's sure to be unforgettable.
Outside of the keynotes, the conference is organized into three tracks:
- Fundamental, which is geared toward the Email Deployment Manager/Coordinator;
- Intermediate, which is intended for Interactive/Direct Marketing Managers and Directors; and
- Advanced, which is for Executive Marketing/Advertising Leads and CMOs.
We've all been to conferences where we sat in sessions that were either totally over our heads or didn't tell us anything new at all. The three-track format is designed to ensure that all attendees are getting information tailored to their expertise levels. As you can see from the agenda, the sessions cover a wide range of email marketing topics, from acquisition and list management to multichannel marketing and our charity work with the Women's Bean Project. It should be very educational and a lot of fun.
We'll be releasing more details about sessions, events and speakers in the weeks ahead. We have lots of cool things planned, so stay tuned.



























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