In the 1700s, Benjamin Franklin said "Without continual growth and progress, such words as improvement, achievement, and success have no meaning." Life-altering inventions of this era included such things as the first mercury thermometer, the lightening rod, the steam engine, the submarine and even the first dictionary. As I think about it, there is not one of these inventions that we could do without today. Each of these inventions has enhanced the quality of the life we lead. We have integrated them into our daily routine. They have become engrained in our culture.
In the new millennium, digital innovations appear to be the elements that are driving us forward and literally changing the way we live our lives. Broadband, mobile devices and digital publishing have made access to content simple and quick. It has changed our expectations and opened up opportunities to share feedback about products and services with millions of people, with one click of the mouse. In a world where each one of us strives to be more aware about how the choices we are making affect the health of our planet, digital efforts offer us the ability to celebrate.
With digital innovations, we can celebrate:
● More eco-friendly alternatives;
● A closer tie to our communities, in a virtual world;
● Access to content that provides immediacy; and
●The ability to increase convenience with content on demand.
Last week the Digital Lifestyle Roundtable shared their first research (compliments of Zinio and the Harrison Group), which demonstrates the significant impact that email has in driving adoption of other digital elements. In addition to email, this webinar also demonstrated how advertisements are receiving more attention in digital magazines and building more brand awareness. Over 570 people attended this webinar. If you were unable to attend, you can still view the webinar (registration required). To sign up for the Digital Lifestyle Roundtable and participate in future research and efforts, please email firstname.lastname@example.org.
— Jeanniey Mullen of the eec