The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.
This month’s highlights:
- The Email Marketing Council's view on open tracking and the new EU Cookie Law. A look at where open tracking fits within the context of the EU's concerns about cookies and privacy.
- How automated email programs have delivered extraordinary results for one marketer; from cost savings and improved engagement, to higher customer satisfaction levels.
- Why do emails need to be authenticated? A review of the new DMARC (Domain-based Message Authentication, Reporting & Conformance) standard - and how this impacts marketers.