More Information on the Recent Data Breach - Contributors to the eec Blog | Email Experience Council

More Information on the Recent Data Breach

Thursday, April 7, 2011 by eec Blog Contributor

You have probably heard about the recent data breaches and have most likely received at least one email on the issue. We'd like to share more information with you so here are two articles that cover the situation:

Are you being a hyper-transparant brand? by Dennis Dayman, Chief Privacy Officer at Eloqua
The Security of Customer Data has Become the Defining Issue for our Industry by Bill Nussey, CEO of Silverpop

This week's events are a good reminder that authentication is one of the simplest things all marketers can do to help protect their subscribers and the email ecosystem.

Comments for More Information on the Recent Data Breach

Friday, April 15, 2011 by Nancy Arter:: Data breaches are pretty scary when they occur. With identity theft continuing to grow as an industry, noone wants to receive an email that their personal data has been breached. You're right, marketers need to authenticate their systems and help protect their customer data.