Is it a birthday or anniversary? Who knows for sure. What I do know is that over the past year, a heck of a lot of people came together to work on making a difference in the email industry and we did it. Speaking for myself, one year ago, most people I spoke to about email thought of it as tactical and one-off. Today, the conversations are more about dialogue and strategic planning.

Credit web 2.0 and the realization of consumer-generated content if you want. I choose to credit the eec community for making this change a reality.

I am looking forward to the next 12 months of innovation, change and growth.

Cheers!

—Jeanniey Mullen