Two-Click Survey Results: What Level of Permission to You Get from Most of your Email Subscribers? - Contributors to the eec Blog | Email Experience Council

Two-Click Survey Results: What Level of Permission to You Get from Most of your Email Subscribers?

Saturday, May 31, 2008 by eec Blog Contributor

The answer…
11% –> Double opt-in (have to check an unchecked box and respond to confirmation email)
26% –> Confirmed opt-in (have to check an unchecked box, plus they receive a welcome email allowing them to immediately opt out)
22% –> Single opt-in (have to check an unchecked box)
22% –> Negative opt-in (have to uncheck a pre-checked box not to be opted in)
20% –> Opt out (are automatically opted in and have to opt out to get off your list)

Are you surprised by the results? Share your comments below.

Also, visit the eec homepage to answer the latest Two-Click Survey question:
Which channel does email have the most synergies with?

–>See more Two-Click Survey Results.

Comments for Two-Click Survey Results: What Level of Permission to You Get from Most of your Email Subscribers?

Tuesday, June 30, 2009 by Chad White:: Thanks for your comments, Robert. Because of the response to this poll the eec's Measurement Accuracy Roundtable will now be working to standardize these definitions. Stay tuned for a position statement and call for comments. When we've collectively decided on the stardard definitions, we'll rerun this poll to get cleaner numbers.
Tuesday, June 30, 2009 by Chad White:: We used the definitions used by Return Path (http://www.returnpath.net/blog/2008/03/are-you-getting-the-right-kind.php). There are definitely some variations in how these terms are defined, which is why we defined each term. How would you define those terms?
Tuesday, June 30, 2009 by Tom Kulzer (AWeber CEO):: Who came up with the definitions used in this survey? Your definitions of double opt-in and confirmed opt-in are not at all what the industry at large has established. This survey is wildly misleading.
Tuesday, June 30, 2009 by Ricardo Juarez Jr:: 20% --> Opt out (are automatically opted in and have to opt out to get off your list) Would have expected that number to be much lower.