I'm Thankful For: Digital Marketing Flourishes

Tuesday, November 23, 2010 by Email Experience Council
I'm thankful that digital marketing channels like email and social media have flourished and helped companies use ad dollars more cost-effectively in the face of the economic downturn. And I'm thankful for my clients who have realized email's potential for their marketing and given me the opportunity to help them grow it.

Name: Karen Talavera
Company: Synchronicity Marketing

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I'm thankful...

Tuesday, November 23, 2010 by Email Experience Council
I'm thankful for increased awareness around the benefits of email marketing in my organization.

Name:
Company:
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I am thankful for widespread database marketing

Tuesday, November 23, 2010 by Email Experience Council
I am so glad that more and more marketers are seeing the value of having a vast and extensive database. More specifically, I am thankful they are using this database to segment and individualize marketing campaigns, refocusing on contact preferences and engaging their contacts in this process. Ultimately, I am glad for customer-driven email campaigns which bring databases and consumer-relevant email marketing to new heights.

Name: Jenny Peters
Company: Copernica BV

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